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Furby Boom

Creative team lead on the Furby brand responsible for designing an experience where the child nurtures their physical Furby by interacting together with a digital app (12.5MM lifetime users) to eat, poop, shower, lay/hatch eggs, and play games.

• Awarded 'Best Tech Leveraged Toy' KAPi at 2014 CES.
• Awarded 'Most Innovative Toy' UK Toy Awards 2014.

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