Hanazuki

Design Director on the Hanazuki brand empowering girls to embrace and celebrate their emotions through a physical/digital integrated ecosystem that includes episodic entertainment, a collectible product line, a Bluetooth connected wearable, and a digital game.

Partnered with Hasbro Studios on the story, character designs, and world aesthetics for 27 episodes of Hanazuki launched on YouTube and linked via digital game resulting in 200MM+ YouTube views in year one.